turning heads and revving hearts through a redefined user experience 

As a leading brand in the motor sports category, it came time for Yamaha Motor Canada to upgrade their online and ecommerce experience to remain competitve and better align to their customers’ needs. Enter theturnlab team for a multi-year project involving customer journey mapping, persona development, web design & development, and ongoing media AOR strategy.  

 welcome to
our lab

data exploration


then, insight discovery

  • Users want a clean, focused user experience  
  • Highlight product photos, customer reviews, specs 
  • More interactive elements (e.g., product personalization) 

insight-driven solution

  • Clean, focused UX/UI 
  • Integration of technology and finance systems 
  • Fluid digital and ecommerce ecosystem  




Over 80% of consumers stated a 1 month or more purchase journey, indicating a lengthy research phase with multiple consideration factors. 

the execution

(setting the bar high for UX/UI and technology excellence) 




Creative Expedition

Yamaha Home pg-creative expedition-v4a

Visit yamaha-motor.ca for the full experience

Yamaha doesn’t just build recreational vehicles, they create experiences. Our logo and website design for Yamaha Motor Adventures gives fans the opportunity to find their next adventure.

3196-12512-YA-Creative Expedition-approved-1

visit yamaha-adventures.ca for the full experience

90% of survey respondents felt affection for the brand. 

the result


Year over Year Website Traffic:  

“We were highly impressed with theturnlab’s deep experience developing enterprise-level web and ecommerce solutions,” says John Delanty, Manager Digital Marketing at Yamaha Motor Canada. “But what sealed the deal were the insights they brought to building an exceptional user experience through research-driven customer persona and journey mapping.”